ESTI MURIK

Work
Life

Office pages

Funda, 2024

Funda offers each real estate office a platform to represent their business on the website.

The office pages, much like the realtors private websites, include details about the office, their portfolio and activities. They are an in-product representation tool that is linked from the consumers' search results, the house-on-offer pages, designated realtors search tool and many other entry points. They allow the consumers to familiarise themselves with the agents and to look for other properties in their preferred criteria.

Before

Redesigning the office page was chosen as one part of a three-parts plan to meet a business goal of increasing revenue through realtors' satisfaction (other parts being introducing an individual-agent level entity to the platform, and opening up upgrades to previously-underserved real estate associations).

The old narrow design included a long scroll through long descriptions, and a mishmash of component styles in random order. Working on the new design served as an opportunity to align visually and operatively with other pages on the platform for better consistency, reorganise the components to meet the agents preference and expectations, and to manage legacy code.

Screenshot of role assignment screen

Research

The research leading up to the redesign included:

Interviewing realtors
Inspecting usage and traffic data of the previous (then, current) pages
Showcasing realtors’ own websites and competitors’ / peers’ websites
Consulting with our own customer success representatives, marketing and sales people and
other stakeholders to get their opinion based on years experience interacting with realtors and consumers.

A screenshot of a white board showcasing competitor analysis

screenshots of inspiration features in other platforms

Conclusions

Main conclusions from the extensive research showed:

Realtors were very eager to express their brand more strongly on their pages.
Realtors consider showcasing their specific services as high priority.
Consumers require organisation of the information in a more visually appealing and easy to process design, since the pages consist of so many different types of data.

Results

In the final design, that took a few rounds of reviews with peers and stakeholders included solutions for each of the issues we set ourselves out to tackle.

We added an aoptional thin botton outline to the cards to match the office's brand colour.
Using icons and bullets for overview, services and creditation sections to visually distinguish the components, as well as highlighting a favouring review and assocaited branches, and redesigning the exisitng components for better scanning readability and consistency.
Aadding a floating side menu to communicate the types and amount of content in the page as well as for orientation and quick navigation.

View an example of this feature online:
Go to an office page