Hi, I'm Esti!
UX Designer based in Amsterdam.
Dog loving problem solver, with 11 years of UX design & lead experience.
Scroll down to see what I do and how I do it.
UX Designer based in Amsterdam.
Dog loving problem solver, with 11 years of UX design & lead experience.
Scroll down to see what I do and how I do it.
Getting to the bottom line while staying focussed on the goal and steering away from distractions.
Asking the right questions that lead to recognizing the right issues followed by the right solutions.
Good at leading workshops and group sessions to identify problems and define directions.
Experience designing apps, features and components with or without a design system.
I'm a UX specialist and a design lead with 11 years of experience turning complex problems into thoughtful,
user-driven solutions. I thrive on identifying the right challenges, crafting purposeful designs, and refining products
as they evolve—guided by user behavior, data, and goals.
I care deeply about understanding people, empathizing with their needs, and anticipating their actions.
I love working collaboratively, exchanging ideas, learning from those around me, and finding shared paths forward.
For me, great design is about more than aesthetics—it's about building sustainable, valuable, and successful products
that truly serve their users.